Craig Phillips: Powering up as Brand Ambassador for Ryobi®
Summary
Ryobi® is proud to introduce Craig Phillips as brand ambassador for its extensive range of power tools and garden power tools.
Craig has been using Ryobi® products for many years on personal DIY projects, as well as having access to the range on 60 Minute Makeover, and Ryobi® is delighted to have Craig on board as an ambassador, reinforcing its brand values of quality, trust and prestige. Craig has a wealth of experience in building developments and DIY projects, and a whole host of practical hints and tips to aid Ryobi® customers in their own DIY jobs around the home.
The brand of choice for millions of homeowners, woodworkers, hobbyists and DIYers, Ryobi® power tools are "designed to do more", by offering market leading products synonymous with innovation, quality, performance, durability and value . Ryobi® specialises in a total solutions approach to new product development, resulting in revolutionary power systems and innovative ‘market first’ tools, designed to take the pressure out of DIY and gardening.
The Ambassador Association
Working with Ryobi® across media and promotional work, Craig will be associated with the many new and innovative products under the Ryobi® brand. As a trusted and respected DIY expert, Craig will be attending events and exhibitions to educate the public on the best tools and techniques to use for the job at hand. Craig will also be using Ryobi® Power Tools on 60 Minute Makeover, and further television appearances on shopping channels. Whether undertaking DIY tasks, sprucing up your garden, or even building furniture, Ryobi® has all the tools you need for your home and garden.
New products for 2010, which Craig will be showcasing, include developments in corded and cordless drills from the power tool range, and innovations in pressure washers, blower vacs and line trimmers from the garden range.
18v One Plus tools New to Ryobi’s popular One Plus range, the clever way to buy cordless power tools, where one battery and charger can be used with up to 29 tools, is the 18v 2-speed Hammer/Drill/Driver. This latest combi drill for both hammer drilling and screw driving applications is 30% more compact that its predecessor, whilst maintaining the same performance.
Tek4 Ryobi® has developed a revolutionary new range of tools, powered by the efficient 4v Tek4 battery which outlasts up to 6,000 AA Alkaline batteries. Tools in the range include the ground-breaking Audio Plus Noise Suppression Headphone, a lightweight screwdriver, and a portable charger for mobile phones and other devices you just can’t do without.
Corded drills The leading light in this new collection is the 1100W 2-Speed Impact Drill, which includes easy bit storage in the side handle. The drill features a variable speed trigger for total user control and an easy switch between rotary drill and rotary impact action.
Power Painting Tools Ryobi® is introducing a new range of painting tools, offering a perfect paint finish every time. From Cordless Backpack Paint Sprayers to 3-in-1 Paint Stations, Ryobi® has a paint product to suit all your painting needs.
Hedge Trimmers New for 2010 is Ryobi’s 600 Watt Electric Hedge Trimmer with HedgeSweep™, which cleverly keeps debris at bay for easy removal of clippings whilst you work.
Pressure Washers The revolutionary 2-in-1 DualClean™ pressure washer works as either a regular mighty pressure washer, or a powerful upright surface cleaner.
Blower Vacs Ryobi® has introduced revolutionary PowerMulching™ blades to their blower vacs, which increases the mulching capacity of the tools.
Line Trimmers The new EasyEdge™ line trimmer features patented technology to allow a seamless change between grass trimming and edging mode.
For more information on Ryobi® please visit www.ryobitools.co.uk, or www.ryobi-oneplus.co.uk for information on the One Plus Club.
